WATCH: Kendrick Lamar Collaborates with Billionaire Ray Dalio on New Cash App Ad.

WATCH: Kendrick Lamar Collaborates with Billionaire Ray Dalio on New Cash App Ad.
WATCH: Kendrick Lamar Collaborates with Billionaire Ray Dalio on New Cash App Ad.

WATCH: Kendrick Lamar Collaborates with Billionaire Ray Dalio on New Cash App Ad.

Kendrick Lamar’s collaboration with Cash App continues today with a new commercial featuring billionaire Ray Dalio.

Kendrick Lamar’s Big Steppers Tour was announced in cooperation with Cash App, which also provided fans with an exclusive pre-sale. Many others praised the move. Today, he follows it up with a new video about the value of investing in yourself, in which he is joined by well-known billionaire Ray Dalio. Who would have guessed we’d see these two on camera together?

“The goal of Cash App’s “That’s Money” campaign is to promote how essential economic empowerment is, and to highlight the ways in which Cash App can be used for easy everyday money management,” says the press release. “A translation of a street & corporate conversation helps us realize we all need the information for growth,” Dave Free of pgLang, who also serves as the director of the video, commented.

“At Cash App we aim to make money an accessible and liberating experience for anyone,” adds Catherine Ferdon, Head of Brand and Marketing at Cash App. “Through our first-ever brand campaign we’re thrilled to partner with culture-defining icons like Kendrick Lamar who are best in class in their industries and financially savvy themselves, to introduce our products to new audiences and empower anyone to take control of their finances with Cash App.”

Watch the video presented by pgLang below.

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